by Wendy Davis
"Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads," the ANA, … Read the whole story
by Laurie Sullivan
Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line … Read the whole story
by Joe Mandese
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network. Read the whole story
by Richard Whitman, Columnist
Just in time for the "Sweet 16" portion of the NCAA's basketball championship series, Platinum Rye Entertainment, part of Omnicom's Dallas-based TMA, has compiled … Read the whole story
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by Laurie Sullivan
A series of steps Microsoft introduced aims to help security teams within an organization enforce policies that prevent sensitive data from being typed into … Read the whole story
by Wendy Davis
"Plaintiffs bring this action to vindicate their right to serve the remainder of their respective terms, to defend the integrity of the Commission, and … Read the whole story
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by Laurie Sullivan
Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming. This is why LinkedIn updated its platform to support … Read the whole story
by Colin Kirkland
Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertisers that their campaigns will perform better … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, … Read the whole story
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by Laurie Sullivan
Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Alphabet, Amazon and Microsoft are projected to spend over $250 billion on capital expenditures needed to support generative AI services in 2025 on public … Read the whole story
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by Laurie Sullivan
Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai's API, while retaining their merchant … Read the whole story
by Colin Kirkland
TikTok has already begun working with merchants in France, Germany and Italy, according to a report from Reuters - helping sellers load their products … Read the whole story
by Wendy Davis
California resident Katherine Wilson can proceed with a claim that Google violated a state wiretap law by tracking her activity on the state's Department … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big viewing and ad revenue gains for Tubi, Pluto TV and the Roku Channel aren't slowing down - and they continue to bring in … Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer. Read the whole story
by Steve McClellan
Industry veteran God-is Rivera previously held roles at Twitter, VMLY&R, Disney, iCrossing and T3. Read the whole story