"Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads," the ANA, … Read the whole story
Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line … Read the whole story
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Officer of Havas Media Network. Read the whole story
Just in time for the "Sweet 16" portion of the NCAA's basketball championship series, Platinum Rye Entertainment, part of Omnicom's Dallas-based TMA, has compiled … Read the whole story
A series of steps Microsoft introduced aims to help security teams within an organization enforce policies that prevent sensitive data from being typed into … Read the whole story
"Plaintiffs bring this action to vindicate their right to serve the remainder of their respective terms, to defend the integrity of the Commission, and … Read the whole story
Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming. This is why LinkedIn updated its platform to support … Read the whole story
Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertisers that their campaigns will perform better … Read the whole story
COMMENTARYIn the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, … Read the whole story
Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste … Read the whole story
COMMENTARYAlphabet, Amazon and Microsoft are projected to spend over $250 billion on capital expenditures needed to support generative AI services in 2025 on public … Read the whole story
Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai's API, while retaining their merchant … Read the whole story
TikTok has already begun working with merchants in France, Germany and Italy, according to a report from Reuters - helping sellers load their products … Read the whole story
California resident Katherine Wilson can proceed with a claim that Google violated a state wiretap law by tracking her activity on the state's Department … Read the whole story
COMMENTARYBig viewing and ad revenue gains for Tubi, Pluto TV and the Roku Channel aren't slowing down - and they continue to bring in … Read the whole story
- COMMENTARY
As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer. Read the whole story
Industry veteran God-is Rivera previously held roles at Twitter, VMLY&R, Disney, iCrossing and T3. Read the whole story
