The selections followed a formal review that began last year and was managed by ID Comms. Read the whole story

The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with … Read the whole story

The early go-ahead was given by the Trump Administration's Department of Government Efficiency, overriding a Federal Trade Commission investigation probe into the antitrust implications … Read the whole story

Measurement tools and partnerships were added with IAS and Kantar as well as verification companies DoubleVerify and Nielsen to support purchase intent, frequency metrics, … Read the whole story

Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on … Read the whole story

What happens when a man is handpicked by a telemarketer for the devil to become a bounty hunter for escapees from hell? Read the whole story

The company reports a $1.27 billion loss as sales decline again. Read the whole story

YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed … Read the whole story

With a wide range of public U.S. companies, especially direct-first companies and some law firms, now bending the knee to the Trump Administration, one … Read the whole story

The motivation is April Fool's Day -- and for whatever reasons, this year seems to be a banner one for goofiness. Read the whole story