by Joe Mandese
Before rejoining GroupM as CEO late last year, Brian Lesser was chairman and CEO of data cleanroom InfoSum. Terms were not disclosed. Read the whole story
by Wendy Davis
Meta Platforms and TikTok are asking an appellate court to dismiss lawsuits over teen safety, arguing that Section 230 of the Communications Decency Act … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Forrester Principal Analyst Kelsey Chickering said "TikTok without its algorithm is like Harry Potter without his wand - it's simply not as powerful." Read the whole story
by Tanya Gazdik
"Various parties who have been involved in the talks do not appear to be taking Amazon's bid seriously," according to the "NY Times." Read the whole story
by Wayne Friedman
Apparel and accessories marketers made more than 470 deals from March 2024-March 2025, while technology companies made over 370, SponsorUnited notes. Read the whole story
by Steve McClellan
The firm also said at its Investor Day conference today that AI tools will help cut costs by $80 million to $100 million by … Read the whole story
by Colin Kirkland
By expanding the program, which offers agencies an exclusive badge and package of exclusive educational and business opportunities, Snapchat says it is opening up … Read the whole story
by Colin Kirkland
At IAB's gaming ads-focused Playfronts, Discord's SVP of Product Peter Sellis shared new insights about the company's first year of the rewards-earning Quest ads … Read the whole story
by Sarah Mahoney
We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The weapons that won American independence are the subject of a timely new episode of "Nova." Read the whole story
by Steve McClellan
The Canadian agencies, part of Quebec City-based ad group Plus Company and with offices across Toronto, Montreal and Vancouver, will be joined to form … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A band can be a brand, with the music itself surviving and evolving beyond the artists who first created it. Read the whole story
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by Laurie Sullivan
Zaman was responsible for Google DeepMind's engineering and research productivity. Read the whole story
by Laurie Sullivan
Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first to use Celeste's advanced capabilities. The AI agent is in closed beta along … Read the whole story
by Laurie Sullivan
Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley bets big on YouTube -- and learns what that channel can't do. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For some hard-pressed linear TV networks, the good news is that the NFL again helps to keep it viable. Read the whole story
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by Colin Kirkland
Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown … Read the whole story
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by Wendy Davis
Popular retail sites often fail to honor consumers' requests to reject targeted advertising, when those requests are transmitted through a universal opt-out mechanism, according … Read the whole story
by Les Luchter
Women's health jumped to second place, with the category's $866 million in venture funding led by $200 million for tracking app Flo Health. Read the whole story
by Ray Schultz
As part of the sale, News Corp. received a minority interest in DAZN. Read the whole story