While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market expanded at one of … Read the whole story

The assignment includes supporting the brand's loyalty program known as "World of Hyatt." Read the whole story

New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of … Read the whole story

The folks at media consultant ID Comms have been thinking a lot about the issue and dispense some advice to the industry via the … Read the whole story

At Home Depot, Orange Apron Media wants to prove that buyer intent - not just impressions - is retail media's most potent metric. Read the whole story

LinkedIn, part of Microsoft, spends an estimated $250 million on annual measured media globally, according to agency research firm COMvergence. Read the whole story

The top three cable TV networks' total prime-time viewing is up 17% to 4.59 million, vs. 3.91 million in the first quarter of 2024. Read the whole story

Millions of eyes were no doubt glued to the nation's business channels and web sites on Thursday to watch their money drain away. Read the whole story

Famed American entrepreneur Mark Cuban has funded a pre-seed round for Skylight, a decentralized TikTok alternative built on the AT Protocol, Bluesky's open-source ecosystem. Read the whole story

PayPal Ads based on privacy has launched in the U.K. The service allows brands and merchants to show personalized ads to consumers based on … Read the whole story

We must raise our voices in support of those targeted by the administration -- and against the targeting of legal advocates for those targeted. Read the whole story

Work for the brands, which include Buddig, Old Wisconsin, Kingsford and others, will break this summer. Read the whole story

Cable and subscription-based streaming platforms function as "required utilities" for most U.S. households. Read the whole story

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad exchange. Advertisers can now reach … Read the whole story

Michael O'Leary, president/CEO of Cinema United, a trade group that represents major theater owners, said the movie-studio world needs to revert back to a … Read the whole story

Samsung Ads research shows 75% of viewers cancel or pause their subscriptions at the end of the season - although they return when the … Read the whole story

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Read the whole story