by Steve McClellan
Yaniv Sarig will focus on the growing consumer interest in using Gen AI to shop, as 71% of consumers want Gen AI integrated into … Read the whole story
by Joe Mandese
The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streaming next," as well as a special … Read the whole story
by Wendy Davis
Amazon's Twitch has agreed to settle a lawsuit by Elon Musk's X Corp., which alleged that Twitch participated in a boycott aimed at depriving … Read the whole story
by Wayne Friedman
In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" inventory including sports, advertisers now … Read the whole story
by Laurie Sullivan
Among many innovations Google announced today at its Cloud Next conference is a data model that lets companies run its Gemini AI models in … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"Fiesta" or "farrago," could attention metrics be the multicurrency solution that normalizes value across all media channels and media vehicles? Read the whole story
by Colin Kirkland
Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, with companies like Uber and Tinder finding early … Read the whole story
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by Wendy Davis
The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate … Read the whole story
by Colin Kirkland
Best Buy has begun inviting influencers to join its "new curated shopping experience," in which creators earn commissions from tech products they sell. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As far as this new Hulu show - "Got To Get Out" - is concerned, entertainment has now come down to watching others sit … Read the whole story
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by Laurie Sullivan
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency CMI Media Group and media-buying agency Compas will work with Microsoft Advertising to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
China is mulling a ban on U.S. theatrical films distributed in its theaters. China now represents a significant but not overwhelming proportion of international … Read the whole story
by Richard Whitman, Columnist
The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they were three years ago. Read the whole story
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by Laurie Sullivan
To overcome signal loss, Ogury developed a method of targeting personas-anonymized groups categorized by common attributes, interests, and purchase intentions, instead of tracking individuals. Read the whole story
by Robert Williams
Influencer management is increasingly collaborative, with 79% of brands working with influencer agencies. Read the whole story