Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to verify users' ages, and prevent minors under … Read the whole story

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search … Read the whole story

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys yielded an average … Read the whole story

Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, … Read the whole story

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' personal information for advertising, … Read the whole story

Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. Read the whole story

Google announcements today around AI Mode include addition of products and place cards to answers, a new history panel and running limited tests without … Read the whole story

Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance … Read the whole story

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more accurate and secure conversion measurements for iOS campaigns. Read the whole story

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock. Read the whole story

The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company's commercial work and branded … Read the whole story

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly. Read the whole story

Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership. Read the whole story