The first step, it said, was to solicit comments from "interested parties," with comments due by May 21. Read the whole story

"People are watching our ad plans almost as much as they are watching our standard plan without ads," Netflix President of Advertising Amy Reinhard … Read the whole story

Netflix's new content announcements Wednesday hammered home the streamer's mission to cast as wide a net as possible. Read the whole story

As part of its upfront pitch in NYC this morning, trade group "Go Addressable" unveiled a scientific-sounding "Addressable Table of Elements" organizing the major … Read the whole story

The trade group World Federation of Advertisers says Texas courts lack jurisdiction over Musk's ad boycott allegations. Read the whole story

For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a full game for free in the app. Read the whole story

Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no longer aligns with its AI priorities. Microsoft … Read the whole story

Microsoft says LinkedIn employees will be affected, but has yet to name exactly how many jobs will be cut. According to "The Seattle Times," … Read the whole story

WBD's Max will be rebranded back to "HBO Max" starting this summer - the premium streamer's original name. WBD claims increasingly strong profitability for … Read the whole story

Classes will be held on site at participating marketers' corporate offices and Instructors are being recruited from the leadership of dozens of Dawn agencies. Read the whole story

A federal appellate court won't reconsider its recent decision in favor of Paramount in a battle over video privacy. Read the whole story

ESPN is betting the house, so to speak, that its hefty price tag will push cord-cutters who abandoned legacy pay TV systems to at … Read the whole story