by Steve McClellan
UM stated that it will drive the client's "full funnel, cross-channel media strategy" and handle digital media activation for 7-11 and sibling Speedway stores. … Read the whole story
by Joe Mandese
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights. Read the whole story
COMMENTARY
by Joe Mandese
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. Read the whole story
by Sarah Mahoney
The president's "EAT THE TARIFFS" outburst gets a blistering response -- from all sides. Read the whole story
by Colin Kirkland
In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content. Read the whole story
by Teresa Buyikian
A co-branded marketing push began this week, with a hero spot welcoming viewers to the "Marco's Pizza DoughJo." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer's were the two most … Read the whole story
by Fern Siegel
Digitas facilitated the partnership between Crocs and Po - without spending money on media. Read the whole story
by Robert Williams
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The kids portrayed in The Lost Screen Memorial paid with their lives, preventable deaths in a digital landscape built for profit. Read the whole story
by Laurie Sullivan
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed but integrated approach to AI agents could … Read the whole story
COMMENTARY
by Trevor Guthrie, Op-Ed Contributor
Industry changes like these often breed confusion, staff turnover, and shifting account priorities. This gives independent agencies--already accustomed to working with mid-size brands--an opportunity … Read the whole story
by Les Luchter
"Pretty Hurts" is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger their kids. Read the whole story
by Richard Whitman, Columnist
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from … Read the whole story
by Laurie Sullivan
The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and criminal penalties such as prison, fine, or … Read the whole story
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by Laurie Sullivan
The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create … Read the whole story
by Laurie Sullivan
Ad agencies, brands and other companies can train AI models using their own data, workflows and processes without the need for a team of … Read the whole story
by Tanya Gazdik
Points can be redeemed for exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Corporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News "60 Minutes" interview … Read the whole story