UM stated that it will drive the client's "full funnel, cross-channel media strategy" and handle digital media activation for 7-11 and sibling Speedway stores. … Read the whole story
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights. Read the whole story
COMMENTARYRemarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. Read the whole story
The president's "EAT THE TARIFFS" outburst gets a blistering response -- from all sides. Read the whole story
In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content. Read the whole story
A co-branded marketing push began this week, with a hero spot welcoming viewers to the "Marco's Pizza DoughJo." Read the whole story
COMMENTARYA Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer's were the two most … Read the whole story
Digitas facilitated the partnership between Crocs and Po - without spending money on media. Read the whole story
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced. Read the whole story
- COMMENTARY
The kids portrayed in The Lost Screen Memorial paid with their lives, preventable deaths in a digital landscape built for profit. Read the whole story
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed but integrated approach to AI agents could … Read the whole story
- COMMENTARY
Industry changes like these often breed confusion, staff turnover, and shifting account priorities. This gives independent agencies--already accustomed to working with mid-size brands--an opportunity … Read the whole story
"Pretty Hurts" is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger their kids. Read the whole story
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy. Read the whole story
COMMENTARYThe consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from … Read the whole story
The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and criminal penalties such as prison, fine, or … Read the whole story
The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create … Read the whole story
Ad agencies, brands and other companies can train AI models using their own data, workflows and processes without the need for a team of … Read the whole story
Points can be redeemed for exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions. Read the whole story
COMMENTARYCorporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News "60 Minutes" interview … Read the whole story
