The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective … Read the whole story
The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The … Read the whole story
A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to … Read the whole story
The Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids and asked the FTC to investigate whether … Read the whole story
Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based in Singapore, where she will be based … Read the whole story
COMMENTARYA driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling … Read the whole story
Meta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become … Read the whole story
COMMENTARYFor all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but … Read the whole story
How deeply an AI model can think depends on decisions made by the developer. Google announced upgrades to its Gemini 2.5 Pro AI model … Read the whole story
COMMENTARYGoogle Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It's not clear whether AI plays … Read the whole story
COMMENTARYNearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms? Read the whole story
"The real impact of persistent underrepresentation": "Becoming invisible" is greatest fear about aging. Read the whole story
Snapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France - … Read the whole story
Ellen Cook said in court papers she was the victim of a retaliatory firing after she complained about a big gap in pay versus … Read the whole story
Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will … Read the whole story
COMMENTARYNearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, … Read the whole story
