by Joe Mandese
Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of … Read the whole story
by Laurie Sullivan
The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more often. Read the whole story
by Colin Kirkland
With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations giant says it will launch the world's … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Residence" on Netflix is one of streaming's biggest hits because it goes where so many other shows never go - to a land … Read the whole story
by Laurie Sullivan
Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously - taking actions and making … Read the whole story
by Wayne Friedman
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year … Read the whole story
by Colin Kirkland
Spotify says the changes will make for more seamless buying opportunities that could benefit creators, who can now direct customers to discounted billing options. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear … Read the whole story
by Teresa Buyikian
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smokey beer blanket." Read the whole story
COMMENTARY
by Andrew Humphrey, Op-Ed Contributor
B2B advertisers remain hesitant to use CTV because of three common misconceptions: that it's too expensive, it's too broad to effectively reach niche audiences, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's like stepping into a query and over information to get to the intelligence and intent. AI Mode can support more nuanced or complex … Read the whole story
by Richard Whitman, Columnist
The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, across the company's entire … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The ESPN tour will go to a different state each day for 50 days this summer to coincide with the ESPN streamer launch as … Read the whole story
by Wayne Friedman
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. Read the whole story