by Colin Kirkland
To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-media platform's interactive map to promote its … Read the whole story
by Wayne Friedman
Netflix added 32 million gross global subscribers in Q2, while Walt Disney's Disney+ and WBD (Max, discovery+) grew around 16 million 15.5 million, respectively, … Read the whole story
by Colin Kirkland
The General Insurance company is following its Gen Z audience into Fortnite with a branded racing map launching within an existing streamer-backed world called … Read the whole story
COMMENTARY
by Joe Mandese
John Barron, John Baron, John Miller, Carolin Gallego, David Dennison, John T. Thornton, @barronjohn1946, Individual-1, Codename "Mogul," POTUS, Very Stable Genius, Legitimate Person, "I … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Forty-three years ago, Chrissie Hynde wrote the finest metaphor I have ever heard for the way the news media invades our homes. Read the whole story
by Wayne Friedman
The U.S. joint industry committee says this measurement assessment means each provider - Comscore, iSpot, and VideoAmp - "can support the current demands of … Read the whole story
by Steve McClellan
The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year's Festival of Creativity for appliance maker Consul by … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There's an enormous opportunity for U.S. investors to fund Ukraine defense tech, currently rewriting weaponry with startup-fueled innovations. Read the whole story
by Robert Williams
Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Yaccarino had to do damage control to reassure advertisers in the wake of Elon Musk's comments, but made some gains bringing back some marketers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Perplexity subscribers on Wednesday gained first access to the company's AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Consumers will need to … Read the whole story
-
by Wendy Davis
Apple has agreed to settle claims that it violated California consumer protection laws by representing that consumers could "buy" digital music and video, but … Read the whole story
by Laurie Sullivan
The EU has published a Code of Practice to help companies follow the AI Act's General Purpose AI rules, which take effect as Google, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply compared with last year. Read the whole story
by Wendy Davis
Journalists with El Faro will get another opportunity to convince a judge that their lawsuit over Pegasus spyware can proceed in California. Read the whole story