The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based audience … Read the whole story

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - … Read the whole story

Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dentsu X and sibling agency 360i. Read the whole story

In this week's "3.know" Shelly Palmer breaks down the implications of the White House AI Action Plan and answers the question: Is Google AI … Read the whole story

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of popular shows such as Peacock's … Read the whole story

"King of the Hill" remains the best show produced in the last 28 years about contemporary America. Read the whole story

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While the EU says its … Read the whole story

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertising, an IAB report forecasts growth among … Read the whole story

Comcast/NBCU is considering starting up a sports network as a supplemental platform for sports programming that originates on its Peacock streaming platform. Read the whole story

Despite President Donald Trump's insistence that the White House will save TikTok before the September 17 deadline, Commerce Secretary Howard Lutnick said the app … Read the whole story

A report from NP Digital reveals that AI-driven search overviews are not diminishing website traffic, with marketers seeing stable or increased site visits. Marketers … Read the whole story

Warner Bros. will house its studios and streaming businesses including Warner Bros. Motion Pictures, Warner Bros. Television, HBO and HBO Max. Discovery Global will … Read the whole story

Many adults say protecting both teens and aging parents online adds to daily pressure. Read the whole story