All of June's growth came from smaller ad categories, as top 10 category spending was completely flat with June 2024. All other categories' spending … Read the whole story

Samardzija has been CEO of Omnicom's Annalect, which has overseen the development of Omnicom marketing platform Omni and other assets. Read the whole story

Meranus, who departed as North American CEO of Dentsu X just two days ago, has landed in a new "customer success" role at fast-growing … Read the whole story

Nielsen is once again elevating the role of outputs in its products and services to advertisers, launching what it is dubbing an "Outcomes Marketplace" … Read the whole story

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators more freedom to swear … Read the whole story

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs … Read the whole story

Building on its "Out of Phone" ad program, TikTok is introducing new partners to the multi-screen ad experience across billboards, in-store displays, cinema promos … Read the whole story

Regional comedian Leanne Morgan was lucky enough to connect with Chuck Lorre and the result is a country comedy with a great deal of … Read the whole story

As platforms built on AI continue to write, rewrite and build everything from complete ads to website copy, remaining "ethical" has become a major … Read the whole story

Peacock posted a 20% increase in overall revenue to $1.2 billion, but did not see subscriber growth in the period, remaining at 41 million. Read the whole story

Selling potentially network-owned TV stations - perhaps CBS-owned-and-operated outlets? Sounds crazy. Read the whole story

Profits for Microsoft's Q2 2025 calendar year soared as revenue from its cloud-computing division surged to a record level, driven by demand for AI … Read the whole story

The concept of "superintelligence" takes privacy to complex levels, with broader implications of advanced AI and the future of data. The AI race has … Read the whole story

Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says. Read the whole story

"Many small-business booksellers and publishers rely heavily (often, primarily) on social media and other online media to advertise and sell their books, including new … Read the whole story

Cable TV took the brunt of the rise in streaming - with cable networks slipping 7% to $3.78 billion and broadcast down 3% to … Read the whole story

Company CEO Mark Penn noted that net new business revenue in Q2 was $117 million and that the firm had a "strong performance at … Read the whole story

The company, known for its cash-back, affiliate and ad programs in the U.S., has created a suite of AI-powered tools for advertisers and marketers. Read the whole story