by Joe Mandese
Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic areas, and also launched a new online tool for … Read the whole story
by Joe Mandese
"Responsible advertising practices are essential to protecting children online," says Internet Watch Foundation CEO Derek Ray-Hill, which is providing the data to "Protected by … Read the whole story
by Joe Mandese
"We recognize the concern this may cause for our stakeholders," CEO Hiroshi Igarashi writes in a letter to the holding company's shareholders. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advances in large language models have enabled Google to detect and block invalid traffic from non-human sources across its platforms. What's next? Read the whole story
by Wayne Friedman
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion and cable networks dropped 4.3% … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
From the prolific pen of John Grisham comes another adaptation of one of his thrillers set in the no-holds-barred world of Big Legal. Read the whole story
by Wendy Davis
"The injunction will make it easier for scammers, foreign adversaries, and other malicious actors to take advantage of Android users," Google tells a federal … Read the whole story
by Colin Kirkland
Following the success of other platforms centered on users' shared interests, Instagram is testing an internal prototype called "Picks" designed to gather users around … Read the whole story
by Laurie Sullivan
The agent "is here and it's growing massively," said BrightEdge CEO Jim Yu. "Not only do you not want to block them, you want … Read the whole story
by Colin Kirkland
According to a post from CEO Mark Zuckerberg, Threads has reached 400 million monthly active users, marking an increase of 50 million people over … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the statistical fit … Read the whole story
by Laurie Sullivan
The partnership gives nonprofits access to generative AI ad creation tools and high-quality ad placements to run performance CTV campaigns that are often out … Read the whole story
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by Wendy Davis
California's Age Appropriate Design Code "provides the state with extraordinary power to censor speech on the internet," NetChoice tells a federal appeals court. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Under its new $7.7 billion deal with Paramount Skydance, UFC is shifting its business model to more open, accessible TV airings. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has introduced a Temporary Chat function for Gemini users seeking private conversations without permanent storage, which excludes content from recent chat lists, Gemini … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Spammers and phishers do what most marketers have forgotten to do, which is test, test, test. Read the whole story
by Laurie Sullivan
DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every … Read the whole story