The combination will give Nexstar 265 stations in 132 of 210 TV markets. Nexstar currently has more than 200 stations, while Tegna owns 64 … Read the whole story

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms … Read the whole story

If MSNBC's rebranding to MS NOW is any example, then renaming stuff can be very challenging indeed. Read the whole story

Several companion model prototypes could soon become available including a doctor, therapist, loyal friend, homework helper - and a conspiracy theorist with "an ELEVATED … Read the whole story

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on … Read the whole story

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. … Read the whole story

The Hearst title is working with Autotrader to offer what it says is a seamless purchase experience. Read the whole story

Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers … Read the whole story

Superdigital was founded in 2013 by Assaf Swissa who apparently is not continuing with the company after the sale, according to a note Swissa … Read the whole story

The apps that consume the most data are also where users are spending the most time, making them prime real estate for digital campaigns. Read the whole story

DirectTV - which has had this multiview technology for over 20 years - is adding seven of these channels with different network genre emphasis, … Read the whole story

Mor Klier has joined Skai to lead the omnichannel marketing platform's commerce, retail media, and generative AI businesses as EVP of product. One goal … Read the whole story

AI's pervasive integration across Microsoft's applications and services, from advertising to gaming and Excel, while presenting numerous opportunities, also poses several challenges for advertisers … Read the whole story

He will service the agency's client base, including Apple and Tory Burch. Read the whole story