by Laurie Sullivan
Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and … Read the whole story
by Colin Kirkland
TikTok is rolling out a new feature designed to help first-time college students connect with their classmates, while providing advertisers with more specific Gen … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
NBA star Stephen Curry will support Google's hardware, features and AI services related to Health, Pixel and Cloud products as "performance advisor" - a … Read the whole story

COMMENTARY
by Joe Mandese
I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max. Read the whole story
by Steve McClellan
The multifaceted campaign-coordinated on the media side by Publicis -- features actor/pro wrestler John Cena-fronted ads and collaborations with Complex, Lyft, Samsung among others. Read the whole story
by Laurie Sullivan
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of the team's first division … Read the whole story
by Colin Kirkland
TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport. Read the whole story
by Ray Schultz
The rescission of $1.1 billion in federal funding leaves many public stations vulnerable, the MacArthur Foundation points out. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not. Read the whole story