by Wayne Friedman
Amazon upfront revenues were projected to soar 30% to $1.8 billion from a year ago with major gains primarily for its Prime Video and … Read the whole story
by Laurie Sullivan
The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media … Read the whole story
COMMENTARY
by Joe Mandese
While Americans are increasingly pinching pennies, the silver lining is that it's driving them to ad-supported streaming services or tiers, indicating an expansion of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The transformation highlights AI's creative potential for advertising without replacing the human touch by using versions of Veo, Imagen and Gemini to develop an … Read the whole story
by Wayne Friedman
The companies are working toward a new agreement, executives close to the situation said. Fox Corp. stock closed 1% higher to $54.40 on Wednesday. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A carriage battle underway this week between Fox and YouTube TV serves as an illustration of the way power is shifting in the TV … Read the whole story
by Laurie Sullivan
Microsoft will begin enforcing cookie consent requirements for users accessing websites in several European countries beginning October 31 - a move intended to comply … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for misunderstanding it, too. For all the … Read the whole story
by Wayne Friedman
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 … Read the whole story
by Colin Kirkland
Roblox is nearing a boiling point with regard to child safety issues - with over 250,000 people calling for CEO David Baszucki to resign. Read the whole story
by Colin Kirkland
Meta is doubling down on its political influence over the tech industry's regulatory future. Read the whole story
by Robert Williams
Personalized content, recommendations and guided selling tools strengthened many people's loyalty to a brand. Read the whole story
by Richard Whitman, Columnist
Rose was appointed CEO in July and she takes office on Sept. 1. But she's well aware of the company's problems, having served on … Read the whole story
by Tanya Gazdik
The company faced criticism from social media users and even President Trump over the now-scrapped simplified logo. Read the whole story
by Fern Siegel
Kyla Jeffers will lead business development, delivering data-driven strategies across core brands. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Two trends are starting to emerge: First, too many publishers are spewing content that is divisive and separationist. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A European travel app found a way to increase app conversions 25.8% by running ads programmatically on the open web - although more than … Read the whole story
by Wendy Davis
TikTok's privacy policies "expressly disclose" that it collects data, the company argues in a bid to dismiss a class-action complaint on behalf of young … Read the whole story
by Steve McClellan
Grenz was with pharma giant GSK for nearly a dozen years most recently as vice president-global head of media. Read the whole story
by Wendy Davis
"The immediate and irreparable harm to the FTC's ad boycott investigation calls for urgent intervention by this court," the agency writes in an emergency … Read the whole story