by Colin Kirkland
Meta's ad partners can now enter new visual parameters they want an AI-generated ad to follow, and a list of words they want excluded … Read the whole story
by Wayne Friedman
The upcoming NFL season "marks the highest grossing season to date for the media company," NBC says. EDO Ad EnGage estimates "Sunday Night Football" … Read the whole story
by Laurie Sullivan
Gracenote, the content data business unit of Nielsen, launched a content protocol server Wednesday that uses large language models and entertainment data to build … Read the whole story
by Laurie Sullivan
Apple is working with Google on a new AI system the company plans to market as an "answer engine," and it appears that Google … Read the whole story
by Wayne Friedman
NFL linear TV ad revenue grew 3.6% to $6.76 billion for the 2024-25 regular-season/playoff games vs. the year before, according to estimates from iSpot.tv. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"We're happy with the steps we've taken forward for 2025, but there's more work to be done," says NFL Chief Data and Analytics Officer … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is an increasingly common sign of the times -- TV shows that in any other era would get prime-time showcases on network TV … Read the whole story
by Robert Williams
Spending on U.S. sports rights has more than doubled in the past decade, underscoring the outsized value of live sports in an era of … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The odds of Trump NOT completing a full term as president are narrowing, at least on online betting platforms, if not the real world … Read the whole story
by Steve McClellan
The agency argues that gen AI tools are the "great equalizer" for non-profits in developing top-tier ad campaigns. Read the whole story
by Colin Kirkland
Roblox says it is in the process of expanding its age-estimation technology to all users by the end of 2025, in addition to launching … Read the whole story
by Wendy Davis
"Media Matters has been forced to modify operations, and organizations refuse to partner with Media Matters, fearing it will disclose sensitive information to the … Read the whole story
by Steve McClellan
Samardzija will lead data and platform initiatives, including the implementation of an AI-powered operating system that Stagwell has dubbed "The Machine." Read the whole story
by Wendy Davis
Google plans to settle a class-action privacy complaint by giving users more control over online tracking and ad targeting, according to court papers filed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Perplexity has extended a partnership with PayPal and Venmo in a deal that could increase Comet browser users by millions. These partnerships will give … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Instead, let's talk about ad industry issues, like inefficiency, that should be addressed. AI is spotlighting these problems. Read the whole story