by Wayne Friedman
With only $9.1 million spent on national TV advertising, the film is now the third-biggest horror movie in box-office history, driven by strong franchise … Read the whole story
by Tanya Gazdik
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, and also scored above the auto … Read the whole story
by Laurie Sullivan
EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rules by favoring its own digital advertising services. Read the whole story
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by Richard Whitman, Columnist
Reports indicate that the firm has undertaken a massive study for Israel and is poised to win a U.S. contract to poll Americans on … Read the whole story
by Colin Kirkland
To help its users showcase and share favorite gameplay moments, Roblox is testing a new short-form, TikTok-like video feed called "Roblox Moments." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In "The Girlfriend" on Amazon Prime, Robin Wright plays a wealthy mother who has a creepy relationship with her grown son. Read the whole story
by Colin Kirkland
X has introduced a marketing hub featuring educational resources and new stats to help advertisers make use of its updated ad offerings this holiday … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A reported statement from CBS News last week said: "In response to audience feedback over the past week, we have implemented a new policy … Read the whole story
by Steve McClellan
Carr founded performance marketing agency Noise Digital, which he has continued to oversee since its acquisition by Havas in 2023. Read the whole story
by Les Luchter
"Point-of-care media operates within a closed network, preserving patient trust," says marketing association. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days. Read the whole story
by Tanya Gazdik
Despite the dip, the ad drew some 40 billion impressions and helped Sweeney's signature jeans sell out within a week of the campaign's launch. Read the whole story
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by Ray Schultz
Hurtado previously worked at 'The Nation,' heading several podcast and video projects. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analysis of August mega-investment rounds showed late-stage funding indicates no signs of slowing for AI-supported companies across the advertising space. Neither do investments in … Read the whole story
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by Ray Schultz
But the News/Media Alliance hails the $3.5 billion antitrust fine against Google. Read the whole story
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by Wendy Davis
President Donald Trump is asking the Supreme Court to strike down a lower court ruling that reinstated Federal Trade Commissioner Rebecca Kelly Slaughter to … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"Libraries matter more than ever," says New York Public Library president Anthony W. Marx. "Libraries are a great tool for sharing information that is … Read the whole story
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by Wendy Davis
A lower court ruling holding Cox responsible for subscribers' copyright infringement "will be disastrous for Internet access, broadband deployment, and the digital economy," US … Read the whole story