by Colin Kirkland
Pinterest is launching "where-to-buy links," a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with … Read the whole story
by Steve McClellan
Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set … Read the whole story
by Wayne Friedman
WBD's stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85. Read the whole story
COMMENTARY
by Joe Mandese
That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not. Read the whole story
by Adam Buckman
The spot was produced by O-Positive for ad agency Special US. The director was David Shane. Read the whole story
COMMENTARY
by Joe Mandese
Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't just stupid, it's a $1 billion "branding boondoggle," according to pro-democracy veterans advocacy … Read the whole story
by Colin Kirkland
Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and … Read the whole story
by Laurie Sullivan
AI is changing holiday strategies this year, with the technology influencing every process across campaigns - from content creation to media buys and consumer … Read the whole story
by Steve McClellan
The company said Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network's thought leadership … Read the whole story
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by Wendy Davis
The measure is opposed by the ANA and other business groups. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The world is so lucky that September 9 is Tom's "Alive Day," the day that the sniper's wish in Iraq was overcome by Tom's … Read the whole story
by Ray Schultz
The plaintiffs accuse Perplexity of "cannibalizing traffic" to their websites. Read the whole story
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by Wendy Davis
Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users' location data with aggregators that … Read the whole story
by Laurie Sullivan
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search … Read the whole story
by Steve McClellan
Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the … Read the whole story