Media-buyer spending expectations fell from a 2025 growth of 7.3% in January to 5.7% in the most recent survey by the Interactive Advertising Bureau … Read the whole story

Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the … Read the whole story

The event will take place Oct. 15 in New York City and will unveil new initiatives addressing the ethics of influencer marketing, as well … Read the whole story

The late-night comic cried at least twice when he returned to "Jimmy Kimmel Live!" Tuesday night after a one-week suspension. Read the whole story

The good news is Americans say they are regularly consuming news. The bad news is they are increasingly getting their "news" from social media … Read the whole story

Acadia will oversee paid search, paid social, integrated media, TikTok and Instagram management, influencer management, studio creative, and full-funnel analytics support. Read the whole story

Integral Ad Science has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction that values IAS … Read the whole story

Podcasts like "Prostate Cancer Real Talk" "prequalify the listener," says Elverage Allen, podcast host. Read the whole story

A judge has granted preliminary approval to a proposed settlement requiring Google to pay $30 million to resolve claims that it tracked children's YouTube … Read the whole story

Instagram has established itself as the most popular social media platform in Meta's family of apps - reaching 3 billion monthly active users across … Read the whole story

Loyalty has its place in performance advertising and marketing, but this is what happened when Albertsons Companies and its Media Collective retail ad network … Read the whole story

The firm is now accepting pro bono applications for big ideas in need of creative tech to implement. "Think moonshot," the agency encourages those … Read the whole story

The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including its ad server, device management and media player software-to monetize its DOOH digital … Read the whole story

Google created a new commercial for the Pixel 10 and Pixel 10 Pro with a "vanilla" theme, but AI features in the phone are … Read the whole story

From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty. Read the whole story

A significant part of the problem is declining revenue from advertising, as media outlets compete with large social networks for ad dollars. Read the whole story

Forsman & Bodenfors Toronto and Singapore will become 72andSunny offices. The agency is also adding design and production studio units. Read the whole story

Meta says its Llama models are available for national security use cases by the U.S. military and foreign allies including Australia, Canada, New Zealand, … Read the whole story