U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updated data from Guideline's U.S. Ad Market … Read the whole story

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a … Read the whole story

Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more. Read the whole story

Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." Read the whole story

Brands are irrelevant. And they've never been more important. Just ask my boyish self. Read the whole story

"This suit is a naked attempt by X to win at the courthouse business it lost in the free market," the WFA and 10 … Read the whole story

NBC's new marketing competition show "On Brand" glosses over the real, hard work of actually putting together a national marketing campaign for an A-list … Read the whole story

The update to AI Mode moves advertising and marketing into a more visual era of search and makes it easier to ask longer, more … Read the whole story

The search engine will automatically recognize the type of query the person asks, and provide a response without switching modes to the Ask Brave … Read the whole story

Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion). National TV advertising was at $361.4 … Read the whole story

Google had a difficult day Friday in its monopoly case, as the DOJ's witnesses - some focused on engineering - suggested it is feasible … Read the whole story

After 35 years as a publicly traded company, video game giant Electronic Arts will go private. It has agreed to a $55 billion joint-venture … Read the whole story

The question most asked by buyers is "how do I know the cohorts are accurate, and this is the problem we solve through Experian,?" … Read the whole story

YouTube will pay $22 million to President Donald Trump to settle a lawsuit over his suspension from the service following the Jan. 6, 2021 … Read the whole story

Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating a platform that simplifies the process. Read the whole story

Cavanagh, who will ascend to the position in January, has been president of Comcast Corp. since 2022. Prior to that he was CFO since … Read the whole story

Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry … Read the whole story

Google is asking the Supreme Court to halt an "unprecedented" lower court injunction, arguing that it exposes Android users and app developers to "substantial … Read the whole story