COMMENTARY
by Wayne Friedman, Staff Writer
"Tilly Norwood is not an actor. It has no life experience to draw from, no emotion," the union has said in a statement. "It … Read the whole story
by Laurie Sullivan
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 200x more than any other video platform, according to data released Wednesday. Read the whole story
by Steve McClellan
Those are the two remaining markets where regulators need to approve the Omnicom-IPG transaction before the firms can complete their transaction. Read the whole story
by Colin Kirkland
"No matter what, the new TikTok will be different than it is today, which is the biggest threat and opportunity for brands, vendors, and … Read the whole story
by Colin Kirkland
Travel Ads is a catalog-based advertising format designed to enable travel brands to "automatically promote their hotels, flights, and destinations" using personalized creative, according … Read the whole story
by Steve McClellan
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side. Read the whole story
COMMENTARY
by Carl Mayer, Op-Ed Contributor
We Gen Xers grew up during the rise of mass media and exposed to every gimmick advertisers can think of. We're skeptical, often cynical. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
All eyes will be on "Saturday Night Live" this weekend to see how the show will adapt - or defiantly not adapt - to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"[This] should rightly cause consumers to expect that content will be more restricted on broadcast media going forward," says Brian Wieser, media analyst and … Read the whole story
by Wendy Davis
A federal judge has dismissed an antitrust lawsuit by Facebook users who claimed that the company monopolized the market for "personal social network services." Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the '60s, the future was going to be a utopian place filled with flying jet cars, benign robots, and gleaming, sexy white curves … Read the whole story
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by Wendy Davis
Retail company Tractor Supply has agreed to pay $1.35 million to resolve charges that it failed to honor consumers' requests to opt out of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more … Read the whole story
by Wayne Friedman
"Marketers, brands, agencies have evolved their thinking about CTV as a paid media channel - but have not evolved their strategies accordingly," a Gracenote … Read the whole story
by Wayne Friedman
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Odds View' features with a focus on key game moments, Amazon says FanDuel … Read the whole story
by Colin Kirkland
As its CEO and founder Daniel Ek plans to transition to executive chairman, Spotify has named Co-President/CTO Gustav Soderstrom and Co-President/CBO Alex Norstrom as … Read the whole story
COMMENTARY
by Elise Stieferman
When your message appears alongside content consumers already trust, you're not just reaching them, you're respecting their context. Read the whole story