He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency and excellence across Edelman's worldwide network. Read the whole story

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing and targeting, … Read the whole story

The installation of Bari Weiss at the top of the pecking order at CBS News has elicited a predictable outcry. Read the whole story

When I received pitches - days apart - this week from two agencies claiming to be the ad industry's first end-to-end AI agency platforms, … Read the whole story

MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Havas Media UK starting in January. Read the whole story

X will divide its "Verified Organizations" subscription offering into "Premium Business" and "Premium Organizations" - to officially separate verified businesses from verified government and … Read the whole story

"This is consistent with management's optimism on the 2Q earnings call (position of strength) that engagement growth would improve in the back half of … Read the whole story

Tariffs will make studios' jobs a lot harder in a transitioning movie marketplace trying to find its footing in an increasingly streaming world. Read the whole story

Cyber Week is expected to drive 17.2% of overall spend and total about $43.7 billion, up 6.3% YoY. Adobe Analytics data forecasts consumers will … Read the whole story

Of 172,000 U.S. titles, 67,000 appeared on two or more services as of July 2025, Ampere Analysis says - up vs. 2020, when there … Read the whole story

WSG will maintain its brand and operate as WSG, part of M+C Saatchi Sport & Entertainment. Rachel Knight and Steph Harries will become co-MDs … Read the whole story