by Colin Kirkland
Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad … Read the whole story
by Steve McClellan
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMvergence. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
YouTube is making it easier to measure the impact of organic and paid advertising based on user-generated content and creator collaborations running on a … Read the whole story
COMMENTARY
by Ben Grinspan, Op-Ed Contributor
What if I told you there was a space in culture today that grew by an average of 15% every fourth quarter since 2015? … Read the whole story
COMMENTARY
by Joe Mandese
That's what an analysis of the most recent traffic to right-wing news sites seems to suggest. The biggest gainers in September were Truth Social … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
CBS is the only one of the four broadcast networks to set up the beginning of their fall season in one week - four … Read the whole story
by Laurie Sullivan
The "strategic market status" designation for Google enables the UK's Competition and Markets Authority to enforce stricter requirements. Read the whole story
by Laurie Sullivan
"The proposed framework seemed more about transparency and disclosure and not about dictating practices," said Ron Pinelli, MRC senior vice president of digital research … Read the whole story
by Wayne Friedman
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video … Read the whole story
by Colin Kirkland
Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers to play games on their smart TVs. Read the whole story
by Wendy Davis
Major ad industry groups unsuccessfully urged California's governor to veto the bill. Read the whole story
by Wayne Friedman
Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million. Read the whole story
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by Wendy Davis
The law "imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates," TechNet, the Chamber of Progress and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The plumbing issues of 2018 haven't disappeared, but industry groups are now focusing more on the broader role of the ad biz. Read the whole story
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by Wendy Davis
The Supreme Court declined to hear an appeal by family members of Clementa Pinckney, who was murdered by Dylann Roof in a racially motivated … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The new ad innovation gives brands top-level placement - the "A" positions" - in the first seven days of new episode premieres of shows … Read the whole story
by Laurie Sullivan
Fintech company Affirm, known for its "buy now pay later" model, now supports Google's Agent Payments Protocol, an open-source protocol developed to support agent-led … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"One should have a reasonable amount of skepticism around big media mergers - they don't have an amazing track record over time," said Netflix … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Service was quickly restored, but this is one of several incidents to hit this year. Read the whole story