Snapchat has announced it is developing a virtual 3D world where users can interact with each other's Bitmoji avatars and immerse themselves in the … Read the whole story

Analysts were expecting $40 million-$50 million for the sequel in the longtime franchise. Disney spent $17.45 million on national TV advertising, according to EDO … Read the whole story

The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than … Read the whole story

DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its … Read the whole story

Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - … Read the whole story

OpenAI and Broadcom have formed a partnership to develop and use 10 gigawatts of custom AI chips and computing systems over four years. Read the whole story

Two financial professionals allege in a class-action complaint that their names and images were wrongly used in ads by scammers who perpetuated a pump-and-dump … Read the whole story

Set in a fictional office of the California Department of Motor Vehicles in Hollywood, "DMV" holds the distinction of being the only new sitcom … Read the whole story

If today's post seems a little odd, it's probably because it is coming from just a tiny part of my brain. Read the whole story

The consensus, according to AI-based assessments, is that control of the American media has moved markedly to the right. Unless you ask Grok, that … Read the whole story

OpenAI is testing political bias in ChatGPT and its models' ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics … Read the whole story

A recent partnership between Perion and Albertsons Media Collective combined purchase-based audience targeting, personalized creative, and closed-loop measurement to drive attributable sales. Read the whole story

YouTube is offering some previously banned creators the option to request a new channel and rebuild their presence on the platform. Read the whole story

John Sculley, former Apple CEO and creator of the Pepsi Challenge ad campaign, said today it's all about agentic AI and how it becomes … Read the whole story

Josh Cellars wine and Hotel Lobby Candle partnered on a candle with "notes of lemon zest, ripe plum and soft florals." Read the whole story

Conceptualized by Into Creative, the billboard kicks off a multimedia campaign which introduces a range of 100% biodegradable sandals from Chupps Footwear. Read the whole story

Several brands have already bailed on the BHV Marais department store. Shein is moving into its "coveted" sixth floor. Read the whole story