by Joe Mandese
Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry this year, according to a … Read the whole story
by Colin Kirkland
Meta has announced the expansion of third-party verification for Threads in an effort to provide advertisers with more transparency around their in-feed placements. Read the whole story

COMMENTARY
by Joe Mandese
The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ads … Read the whole story
by Laurie Sullivan
Amazon Web Services experienced a massive outage early Monday that took down many major websites. While the company's services are up and running, many … Read the whole story
by Colin Kirkland
Instagram is now providing parents with more control over their kids' use of in-app AI chatbots. Read the whole story
by Wendy Davis
A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer … Read the whole story
by Richard Whitman, Columnist
The work is equal parts satire and AI-powered creative lab and reimagines Kennedy, Khrushchev, and Castro as characters in a darkly comic musical. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The title of a new series, "Bigfoot Took Her," about a Bigfoot abduction, revives memories of the golden age of supermarket tabloids. Read the whole story
by Laurie Sullivan
Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search … Read the whole story
by Laurie Sullivan
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads across … Read the whole story
by Wayne Friedman
Apple TV (rebranded recently from Apple TV+) and Peacock Premium or Peacock Premium+ will cost consumers $14.99 a month and $19.99 a month, respectively. … Read the whole story
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by Ray Schultz
Google could be headed for some difficulty in Italy. Read the whole story
by Wendy Davis
Former Arkansas Governor Mike Huckabee has asked the 3rd Circuit Court of Appeals to revive his lawsuit against Meta Platforms over ads that wrongly … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even … Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Weiss reportedly asked the "60 Minutes" team, '"Why does the country think you're biased?" Read the whole story
by Wayne Friedman
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million. Read the whole story