Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that supports demand-side platforms and supply-side platforms and … Read the whole story

On the cusp of its merger with Omnicom, Interpublic is not releasing a third-quarter ad forecast for the first time in years, raising questions … Read the whole story

It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers - or their agents - in charge … Read the whole story

If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or … Read the whole story

The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel that is at the heart of Aquila's … Read the whole story

So much is going on in the rapidly changing world of Big Media right now that it takes one's breath away. Read the whole story

Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a … Read the whole story

Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions … Read the whole story

Reddit "brings this action to stop the industrial-scale, unlawful circumvention of data protections by a group of bad actors who will stop at nothing … Read the whole story

The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada. Read the whole story

Meta is planning surprising cuts to an estimated 600 jobs from its Superintelligence AI Labs division. Read the whole story