Google's Gemini AI models will now power two agentic agents to help advertisers gain insights and drive improved campaign performance. Read the whole story

"Anyone in the world who has used ChatGPT in the past three years must now face the possibility that their personal conversations will be … Read the whole story

Google users in the U.S. will have access to new features that perform specific tasks that include searching for products, comparing similar items, tracking … Read the whole story

Richard Foster, former head of GroupM's content division, alleges he was let go earlier this year in retaliation for raising concerns about unlawful rebate … Read the whole story

Meta Platforms has asked a federal judge to authorize an immediate appeal of his recent decision allowing Facebook users to proceed with key claims … Read the whole story

Common sense and journalistic standards and practices gave way to zealotry at the BBC, but it did not have to be that way. Read the whole story

The group cites the conflicts of interest that exist given Edelman's PR contracts with numerous fossil fuel companies, including Shell, Chevron and others. Read the whole story

At an investor event today, Publicis CEO Arthur Sadoun said Omnicom needs to start reporting net organic growth figures after it buys IPG to … Read the whole story

Four in 10 Americans say pets make ads more relatable, and one in three follow pet influencers for entertainment and comfort. Read the whole story

After a career spent using Nielsen data to pitch clients on behalf of big media sales organizations, Peter Naylor will be pitching Nielsen's data … Read the whole story

Now retiring, this pioneer of the digital ad industry helped set our first ad standards and was instrumental in talent development. Read the whole story

Google this week lowered the minimum requirement to run MMM incrementality testing. What once might have cost marketers more than $100,000 for one experiment … Read the whole story

Reddit's integration with WooCommerce is designed to connect the ecommerce platform's millions of digital storefronts to the social media network while offering a variety … Read the whole story

A federal judge in Idaho on Wednesday granted final approval to a settlement requiring data broker Kochava to revise some privacy practices to settle … Read the whole story

New research highlights $3-plus incremental ROAS and the rise of the "impulse economy" for brands that invest at the shelf. Read the whole story

Disney's domestic ad revenue posted a 3% decline in Q3, according to analysts. Read the whole story

Google and Alphabet have requested a dismissal and asked to make their case in oral arguments. Penske filed the action in September. Read the whole story