Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to … Read the whole story

Realeyes Chief Growth Officer Max Kalehoff has been named CEO of the new company, which will use its proprietary "AI vision" tech to measure … Read the whole story

Meta's "Content Protection" mobile feature aims to cut back on unauthorized duplication of eligible creators' original Reels content on Facebook and Instagram by sending … Read the whole story

It's already the "best-kept secret" among 800 agencies - including biggies like Dentsu, Havas, IPG, Publicis and Omnicom - that have quietly been outsourcing … Read the whole story

Let's suppose that the future has arrived, and the owners of the broadcast networks, TV stations and basic-cable channels have come to the conclusion … Read the whole story

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly … Read the whole story

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison analysis, the company said during a briefing with advertisers. Read the whole story

Based on an informal poll at the Cerebral Valley AI Conference, Perplexity was voted the most likely AI startup to collapse, with OpenAI second. Read the whole story

Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezos, will start with a financial infusion of $6.2 billion, making it one … Read the whole story

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues and putting carriage … Read the whole story

Alphabet on Monday saw notable premarket stock gains after recent AI investments and technology launches, as trust in Google's automation grows and the company … Read the whole story

X has announced the launch of "Chat," an encrypted direct-messaging feature that follows the trajectory of turning the former Twitter into an "everything app" … Read the whole story

A federal judge in New York ruled that the allegations against HGTV.com, even if proven true, wouldn't show that it transmitted "personally identifiable" information … Read the whole story

A Virginia law banning minors under 16 from accessing social platforms for more than one hour a day, without parental consent, violates the First … Read the whole story

Stock market sensitivity and tension was all up in the grill of the company's parks and experiences business. And of course, its direct-to-consumer streaming … Read the whole story

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based … Read the whole story