by Steve McClellan
By group, Publicis Media overtook WPP Media for the top spot last year and significantly widened its first-place margin since the last edition of … Read the whole story
by Joe Mandese
The review, which began in June, centered on the future of media and driving growth in an AI-powered landscape, the companies said. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The campaign confirms - without actually admitting it - that Google Gemini will power Apple Intelligence, the company's AI assistant. Read the whole story
by Laurie Sullivan
Google has launched new features that allow for advanced, AI-powered image generation through Nano Banana Pro in Google Ads, with new verification requirements for … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The introductory narrative of "The American Revolution" takes up a style Burns established at the outset of "The Civil War." Read the whole story
by Wendy Davis
The tech industry organization NetChoice is backing Meta's request for an immediate appeal in a dispute over its potential liability for fraudulent ads. Read the whole story
by Steve McClellan
The Oklahoma City-based family-owned company, founded in 1964, operates over 650 refueling and convenience store locations in 42 states. Read the whole story
by Wayne Friedman
NBCU will get "Sunday Night Baseball," which has aired on ESPN since 1990. Regular-season games will air on NBC Television Network for the first … Read the whole story
by Tanya Gazdik
Using facial expression analysis technology, Honda measures each driver's emotions as they put the Prelude through its paces. Read the whole story
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by Wendy Davis
Google, TikTok and Meta on Wednesday pressed a federal judge to prevent California from enforcing a law that prohibits social platforms from algorithmically recommending … Read the whole story
by Wayne Friedman
WBD stock jumped 6% on Tuesday with the news of a potential Paramount Skydance bid for the company. Since WBD recently agreed to review … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Sensing another potential lawsuit on the way? Part of this type of TV marketing/PR campaign. Trump continues to lean on unpaid "earned" media with … Read the whole story
by Robert Williams
Advertisers largely agree that standardized metadata and TV schedule information would improve both confidence and spending in CTV. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
A Gartner survey found 65% of CMOs believe AI advances will dramatically change their role in the next two years, and many will face … Read the whole story
COMMENTARY
by Amina Asim, Ph.D.
For a great first-party data strategy, brands and agencies need to prioritize their data acquisition strategy. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The industry will begin to adopt more non-interruptive, innovative ad formats for video advertising. Read the whole story