NBCU will get "Sunday Night Baseball," which has aired on ESPN since 1990. Regular-season games will air on NBC Television Network for the first … Read the whole story

The move deepens PMG's expansion into creative and content marketing services, albeit on the backbone of its proprietary Alli tech stack. Read the whole story

The spot consists almost entirely of the voices of 14 people not seen onscreen who are sharing their frustrations with the state of TV … Read the whole story

Google has begun displaying ads in AI Mode, the company's AI search engine, placing them at the bottom of the responses on the page. … Read the whole story

What if it was a mid-size cable network that indexed five times greater among younger viewers? Read the whole story

Incremental increases in computing and processing power will affect how ads are created, speed and timing and how they are served to consumers - … Read the whole story

82% of Americans are prioritizing low cost and high impact when it comes to gift-giving this year, according to a new poll from Stagwell's … Read the whole story

Along with the NFL, college football TV viewing has also made slight gains. Analysts point to the new Nielsen Big Data + Panel measure. Read the whole story

Thomson Reuters is urging an appeals court to leave in place a ruling that artificial intelligence company Ross Intelligence infringed copyright by training its … Read the whole story

Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage. Read the whole story