by Laurie Sullivan
If approved, PayPal Bank would improve its small business lending capabilities, providing advertisers and other businesses with more accessible capital to invest in ad … Read the whole story
by Steve McClellan
The remit includes retail media and organic management on Amazon, utilizing Amazon Marketing Cloud data to expand on the marketplace. Acadia will provide customer … Read the whole story
COMMENTARY
by Joe Mandese
In the first of MediaPost's unofficial "Editors Picks" for agencies and agents of the year, we are recognizing GAIM -- the Global Alliance for … Read the whole story
by Wendy Davis
Texas Attorney General Ken Paxton is suing Sony, Samsung, LG, Hisense and TCL for allegedly using automatic content recognition technology to collect and sell … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. But it may face challenges bringing on advertisers, although the integration has the … Read the whole story
by Colin Kirkland
In an effort to strengthen brand-creator relationships, YouTube is updating its branded content partnership rules, offering content creators enhanced accessibility to advertisers ahead of … Read the whole story
by Laurie Sullivan
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The most touching TV moment the "TV Blog" saw anywhere on TV this year happened early Saturday evening on ABC. Read the whole story
COMMENTARY
by Joe Mandese
It has been a little over four years since Nielsen rebooted the way it calculates share of viewing, but it's already proclaiming November to … Read the whole story
by Colin Kirkland
X reportedly has shown the first significant revenue growth since Elon Musk purchased the company. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Michael Bloomberg can write the check without partners, and Bloomberg LP already runs the kind of newsroom CNN needs to become. Read the whole story
by Teresa Buyikian
In "Drawn Together," barista-drawn sketches of a man and a woman become animated and jump from cup to cup. Read the whole story
by Wendy Davis
The FCC violated Verizon's 7th Amendment right by "acting as the prosecutor, judge, and jury," the Chamber of Commerce says in a friend-of-the-court brief … Read the whole story
by Fern Siegel
The new addition joins Havas Play, the network's experiential marketing arm Read the whole story
by Steve McClellan
To mark the Hall of Fame's 75th anniversary, two President's Awards will also be presented to Grammy, Tony, and Emmy Award-winning icon Barry Manilow … Read the whole story