The top "MediaDailyNews" stories included news about a Microsoft report looking back at 2024, the surge in retail ad impressions, "WhatsAppgate" and WPP's launch … Read the whole story

Other companies, including General Mills, Gap, Victoria's Secret, and Bath & Body Work took notice, as indicated in their earnings calls. Read the whole story

The death of GroupM, followed by Brian Wieser's assertion that the craft of media planning also is effectively dead, were the top "Planning & … Read the whole story

Disney's global box-office sales exceeded $6 billion for the year - the first studio to hit that level since 2019. National TV ad spend … Read the whole story

Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the emerging Gen Beta. Read the whole story

"The Copenhagen Test" is about an American intelligence agent who learns that a foreign government has hacked into his brain. Read the whole story

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience … Read the whole story

From a consumer experience perspective, FAST maturity is still a ways off. Growth of over 17% is expected through the next five years - … Read the whole story

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying. Read the whole story