by Joe Mandese
The companies declined to disclose terms of the deal, but said it is an "end-to-end" integration that will automate the entire media campaign process. Read the whole story
by Steve McClellan
PMG earned the award for its standout ability to innovate - a pillar of MediaPost's AOY criteria, along with industry leadership and vision - … Read the whole story
by Steve McClellan
The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer Quigley-Jones will report to PMG CEO … Read the whole story
COMMENTARY
by Joe Mandese
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as … Read the whole story
by Steve McClellan
The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavioral science, and more, that are available … Read the whole story
by Wayne Friedman
Advertisers previously had access only to a limited portion of data - linear TV advertising exposure. Read the whole story
COMMENTARY
by Joe Mandese
The corporation's board voted Monday to dissolve it to "protect the future of public media." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Lower TV ratings for CBS' "Kennedy Center Honors" is bad on two fronts - not just the big dip vs. a year ago, but … Read the whole story
by Wayne Friedman
The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer's upfront - and that brands and … Read the whole story
by Laurie Sullivan
IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards. Read the whole story
by Robert Williams
The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partner for global, consolidated mandates, particularly as … Read the whole story
by Laurie Sullivan
Amazon brought Alexa+ to the web in an effort to bypass the need for a physical smart speaker and allow advertisers to influence shoppers … Read the whole story
by Colin Kirkland
"TikTok GamePlan," a new in-app resource, is intended to help official sports organizations better utilize growing sports fandom and relevant cultural movements on the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is time once again for the Golden Globes, the awards show that most people consider to be the traditional kickoff of Hollywood's vaunted … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming TV's slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta and other social media platforms are … Read the whole story
by Wayne Friedman
"Outcomes" will be used by Roku's advertiser brands to gauge performance in real-time, in-flight campaigns. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When courts dismiss lawsuits against researchers, when facts prove stubborn, and when criticism persists, the next lever is intimidation. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The past is eternally in flux, in the process of being rewritten using the lens of today's culture and political reality to interpret what … Read the whole story
by Laurie Sullivan
Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature - the "Consumer Prompt Insights Agent" … Read the whole story