Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. Read the whole story

As Australia and other countries around the world pass laws that ban children from social-media platforms, YouTube is giving parents more power to control … Read the whole story

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could "cause" a user to … Read the whole story

Five Clydesdales turn their heads to peer at an overturned bucket that slowly moves, driven by some sort of small creature underneath. Read the whole story

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. Read the whole story

Google has agreed to pay $8.25 million to resolve a class-action alleging that it collected data from young children who downloaded Android apps such … Read the whole story

From the great tradition of sumptuous miniseries from the U.K. comes a new Agatha Christie mystery set in a declining English manor of the … Read the whole story

The AARP says 81% of adults 18 and older believe movies and TV shows shape how people see aging. And this counts for something. … Read the whole story

The Next Net Media and Audacy partnership announced today aims to increase citations of trusted content in LLM answers to queries, while also providing … Read the whole story

Assembly will handle media and Allison will oversee PR/influencer activities, but the agencies will operate as an integrated team to service the full marketing … Read the whole story

Content spend hikes will also come from global sporting events like the World Cup and the Winter Olympics in Milan - with higher content … Read the whole story

Lower-funnel marketing is frequently focused on confirming decisions rather than creating them. Read the whole story

Asad Ayaz has been named chief marketing/brand officer to lead the new "enterprise marketing and brand organization" - an effort to link marketing teams … Read the whole story

An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the … Read the whole story