Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same … Read the whole story

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace. Read the whole story

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of … Read the whole story

Microsoft is pushing further into AI and advertising by hiring its first CMO for the group and detailing new features and services for its … Read the whole story

"The fundamental question in this case is whether Meta can be held contractually liable for moderating (or not) content posted to Facebook by third … Read the whole story

That's the way many media agencies see it, according to new research from ID Comms, which just released some headline findings from its forthcoming … Read the whole story

YouTube CEO Neal Mohan stated Wednesday that creators will be able to make Shorts using their "own likeness" sometime this year. Read the whole story

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever … Read the whole story

Open AI researchers found product purchasing was 2.1% of all ChatGPT conversations. Which raises a critical question: Is this big or not? The answer … Read the whole story

Here is what the "TV Blog" took away from a New Yorker story published this week with the headline "Inside Bari Weiss's Hostile Takeover … Read the whole story

Amazon Publisher Services' "Prebid Adapter" has moved into open beta and is now available via GitHub. The adapter is designed to bridge two previously … Read the whole story

Investor The Riverside Company will become majority owner and Impact XM CEO Jared Pollacco will lead the combined company. Jack Morton CEO Craig Millon … Read the whole story

The show earned 18 billion minutes streamed for its most recent (seventh) year - driven largely by its massive 37-episode season. Read the whole story

In its shareholder letter, Netflix said that in the most recent reporting period viewing engagement rose just 2% during Q4 for all original Netflix … Read the whole story

Snapchat has settled a lawsuit brought by a teen who alleged that she was harmed as a result of allegedly addictive design features on … Read the whole story

And by the end of the decade, J&J is expecting double-digit annual growth, said CEO Joaquin Duato on an analysts' call. Read the whole story

Samsung TV Plus now has over 4,300 ad-supported streaming channels - all for free - available across 30 countries. In the U.S., it has … Read the whole story