TikTok has announced the launch of two new ad solutions designed to help streaming platforms and entertainment advertisers engage users directly in the feed. Read the whole story

The finalized deal forms a new, nationalized version of TikTok, with one third of the U.S. entity to be owned by affiliates of existing … Read the whole story

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. Read the whole story

It works by connecting live firm reputation metrics to over three decades of corporate ranking data from The Harris Poll's Reputational Quotient framework and … Read the whole story

Google expanded "Personal Intelligence" this week to support and interact with agentic systems. The technology analyzes consumer data to predict consumer needs, with the … Read the whole story

Yelp has agreed to acquire AI-powered lead management and communications firm Hatch for $270 million, with an additional $30 million of employee retention to … Read the whole story

Microsoft's Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long … Read the whole story

Comedy on both sides of the political aisle - on a single show? The FCC now says in guidance on its site that it … Read the whole story

A new NBC sitcom starring Tracy Morgan got an appropriate preview last weekend following "Sunday Night Football" on NBC. Read the whole story

To be considered, the campaigns or activations must have broken between Jan. 1, 2025 and Jan. 31, 2026. Read the whole story

Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree. Read the whole story

A federal judge has dismissed portions of a class-action privacy complaint alleging that Apple wrongly gathered information about iPhone users' interactions with Apple-owned apps. Read the whole story

A federal judge has dismissed a class-action complaint alleging that the ecommerce platform Shopify wrongly collected data from Californians who made purchases at online … Read the whole story

Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Game Day nears. Read the whole story