Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI for buying/campaign execution." Read the whole story

Previously, Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as global CEO at UM. Read the whole story

State Senator Russet Perry reintroduced SB 388, which would revise the state privacy law by prohibiting sales of precise geolocation data -- regardless of … Read the whole story

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop. Read the whole story

The Competition and Markets Authority has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content … Read the whole story

In "The Faithful: Women of the Bible," the stories are told of five women from the Old Testament's "Book of Genesis." Read the whole story

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in real time, marketers need more. Read the whole story

Yahoo today launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also … Read the whole story

Facebook users are urging the 9th Circuit to reject the company's request to intervene in a dispute over its liability for fake ads on … Read the whole story

Those that gain sizable market share would be more competitive as live, premium video platforms against continuously growing local digital players. Read the whole story

Pinterest issued a securities filing Monday announcing a global restructuring plan centered around reallocation of resources to further AI adoption, which is expected to … Read the whole story

The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv. Read the whole story