The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction mechanics and enables advertisers, agencies and … Read the whole story

That's what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four … Read the whole story

Horizon and PurposeBuilt first started working together in 2024 on products including Green Gobbler. According to the agency, as media AOR, Horizon will deliver … Read the whole story

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026. Read the whole story

The agency, which initially targeted SMBs, is now going after larger so-called "enterprise" clients and promising them "entrepreneurial speed and agility." Read the whole story

According to "Wired," ICE List founder Dominick Skinner and a group of volunteers reported problems posting site links on Meta social media apps on … Read the whole story

The goal is to improve ad services for brands and their agency partners, placing the retail media network at the center of the ad … Read the whole story

For NBCU media overall, total revenue was up 5.5% to $7.6 billion. Media analyst Brian Wieser says streaming's rise is not boosting NBCU's overall … Read the whole story

Trump's federal thugs beat up on... His face and his chest...Then we heard the gunshots...And Alex Pretti lay in the snow, dead...Their claim was … Read the whole story

Microsoft's growth was primarily driven by its cloud services and AI products, while search and news ad revenue growth slowed. LinkedIn made some surprising … Read the whole story

AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the … Read the whole story

More than a third of marketers say they can't prove incremental return on ad spend. Read the whole story

The Arkansas Social Media Safety Act "will block minors and adults from accessing protected speech online," the ACLU and other groups say in a … Read the whole story

X's "Brand Ranx" is designed to showcase the real-time rankings of Super Bowl ads, with xAI's LLM Grok tracking "the most talked-about ads across … Read the whole story

Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience … Read the whole story

If accepted by the court, the settlement will resolve a class-action complaint alleging that Google "hijacked" Android users' cellular data by collecting information about … Read the whole story

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment … Read the whole story

Omnicom acquired Credera in 2018 when the practice had three offices and a staff of 300. And with increased client demand for its services, … Read the whole story

The good news is that overall, for the bottom line, player numbers remain stable. Read the whole story

Google is exploring ways to allow content producers to opt out of having their work used in products like AI Overviews or AI mode. … Read the whole story