Google's commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, the company says. Read the whole story

Today WPP spent more effort communicating what its turnaround plan is - the latest in a series of turnaround plans that began when Mark … Read the whole story

It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the … Read the whole story

FCC Chair Brendan Carr has abused power to "harass broadcasters for critical coverage of President Trump and to favor partisan Republican politics," Senator Blumenthal … Read the whole story

In my last post I focused on the quants of Trump's address. In this one, I use a keyword index to examine the quals. … Read the whole story

Discord will postpone the rollout of its mandatory global age-verification initiative, according to a statement made by the its CTO Stanislav Vishnevskiy. Read the whole story

Shortly after the bullying incident, Ikea posted a photo of a plush monkey wrapping its arms around the comfort orangutan with the words: "We're … Read the whole story

It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from Paramount could be … Read the whole story

Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG. Read the whole story

The company spent about $60 million on measured media last year, according to agency research firm COMvergence. Read the whole story

"Chevrolet" holds the top spot among brand terms in growing automotive trends on Pinterest, with searches up +59% year-over-year. Read the whole story

"The Snappy's Awards Show," which goes live on March 31, will feature creators, industry leaders and special guests and will be hosted by comedian … Read the whole story

Paramount's total core ad revenues were 4% lower to $3.8 billion, according to Madison and Wall's Brian Wieser, but fell 9% overall (including political … Read the whole story

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. … Read the whole story

The News/Media Alliance suggests several regulations to protect publishers from Google's rules and control. Read the whole story