Web companies can collect personal information from young children in order to verify their ages, the FTC said this week in a new policy … Read the whole story

Based on final estimate, Trump's SOTU audience has fallen 56% from his first address in 2017 while the bloviating duration of his speeches has … Read the whole story

Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30. Read the whole story

Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the … Read the whole story

AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation. Read the whole story

What if political campaigns could target ads only to households that haven't already voted early or by mail? Now they can. Read the whole story

The sprawling saga of the "Yellowstone" Dutton family gets the CBS crime-fighting treatment in a new offshoot of the "Yellowstone" universe. Read the whole story

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or the Campaign Form and apply new aspect … Read the whole story

If finalized, the deal will resolve charges that Kochava sells the type of geolocation data that could expose sensitive information -- such as whether … Read the whole story

"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential … Read the whole story

Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. Read the whole story

Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, … Read the whole story