by Joe Mandese
That's the good news, according to Guideline. The bad news is that geopolitical uncertainty - especially the war in Iran - could crush demand … Read the whole story
by Joe Mandese
"We're focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients," Chairman-CEO Mark Penn said in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
OpenAI has acquired what OpenAI CEO of Applications Fidji Simo called one of the most influential tech news sources in the industry. That source … Read the whole story
by Rob Williams
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights. Read the whole story
by Wendy Davis
Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet, from Amazon. Read the whole story
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by Laurie Sullivan
Publishers have struggled with the lack of referral traffic from AI chatbots to websites from one of the most used traditional search engines worldwide. Read the whole story
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by Colin Kirkland
Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort. Read the whole story
by Colin Kirkland
Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Besides the deadline for filing taxes on April 15, the biggest red-letter day in April will be the 23rd. Read the whole story
by Tanya Gazdik
David Mogensen, formerly vice president of global marketing for Uber, announced on LinkedIn he is joining the luxury automaker. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died. Read the whole story
by Wayne Friedman
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia. Read the whole story
by Wendy Davis
A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, … Read the whole story
by Wayne Friedman
"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv. Read the whole story