The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communications at Rust-Oleum. They have a "fear of mucking up" or FOMU.

Since the COVID-19 crisis hit, MediaPost has had to reschedule three summits. We spoke with Steve Smith, Editorial Director for Events, about what he and his team have been up to since the lockdown on March 16.

"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide variety of breeds like New York City."

We're interested in knowing how people and companies are faring under the crisis. This week, we checked in with Andrew Eklund, founder and CEO of Ciceron, and Kari Helling, Ciceron's VP of agency experience.

We've been talking with some of the folks who had planned to take part in our now-rescheduled summits. Albert Thompson, managing director of digital at Walton Isaacson, is one. He sat down for an interview via Zoom recently with Lisa Singer, event editorial manager at MediaPost, to talk about how brands move can better connect with diverse audiences.

"The success of this campaign was based on that core insight of how few female statues or how underrepresented females were. It gives the campaign a lot of depth when it's born out of something that is a unique, human truth that everyone can relate to."

Talk about jumping at an opportunity! During the Stanley Cup playoffs, the Las Vegas Golden Knights were playing the Washington Capitals so in Vegas, people were told that nobody should be using capital letters during that time.