MediaPost Insider Connect
Friday, February 11, 2022
Insider Summit | Behind The Scenes
Courage, Gumption & A Dash Of Curiosity: The Melt Shop Exec's Recipe for Success

"My name is connected to who I am as a woman, who I am as an Indian woman, and that was one thing that I let people get away with for a long time, and now I'm like no." That one thing was mispronouncing Aarti Mehta's name. She shares why taking the "small step" of pronouncing it correctly not only shows respect for her but for her history as well. When not sharing strategies with fellow brand marketers, she's paying it forward to other women of color. In this episode of Brand Insider: BTS, Aarti talks about finding her voice, learning to NOT say sorry and how making a list led the newlywed to her husband. WATCH THE INTERVIEW

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On The Docket | Upcoming Shows
Planning & Buying Awards

April 14, 2026 | New York, New York

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