COVER STORY
CBS might consider buying CNN -- should it be available as a result of a possible sale of Time Warner to 21st Century Fox."It's something I'm sure we'll look at if it becomes available," said Les Moonves, president/chief executive officer of CBS, speaking to reporters at the Television Critics Association on Thursday.Moonves added: "We've always … Read the full story by Wayne Friedman
NewsA group of international investors has acquired a majority stake in Forbes Media LLC, including the entire stake of Elevation Media, the previous co-owners of the company along with the … Read the full story by Erik Sass
- Commentary
Ever since the presidential election of 2012, when female voters brought the win home for Barack Obama, Republicans have acknowledged that they might need help on the female sensitivity/language front. … Read the full story by
- Commentary
After years of talking about distributors who very cleverly built up huge audiences without seeming to own any content, such as Spotify and YouTube, we're back to what matters -- … Read the full story by Sean Hargrave
- News
In anticipation of an overhaul of its infamously siloed culture, Microsoft CEO Satya Nadella yesterday announced an anticipated "restructuring" that will begin by laying off up to 18,000 workers over … Read the full story by Thom Forbes
- Commentary
Facebook's recent psychological experiment on 700,000 unwitting users should spur the Federal Trade Commission to examine the ethical issues raised by online research, two professors say in a letter to … Read the full story by Wendy Davis
NewsFacebook has begun testing the use of a "Buy" button in news feed ads and page posts. To help ensure privacy and security, Facebook said none of the credit or … Read the full story by Mark Walsh
- Commentary
Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then … Read the full story by Dave Morgan
NewsGoogle named former Ford Motor Co. CEO Alan Mulally to its board of directors to serve on the company's audit committee demonstrating the importance of its partnership with the automotive … Read the full story by Laurie Sullivan
- Commentary
Recently, Jason Kint of the Online Publishers Association wrote an op-ed on Do Not Track. In an attempt to paint the OPA as a leader in privacy and Do Not … Read the full story by Alan Chapell
- News
You'd have to go back to the glory days of William Randolph Hearst to find a media tycoon who proves the maxim that "nothing succeeds like excess" with more gusto … Read the full story by Thom Forbes
- Commentary
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange (WMX) shows the world's largest retailer tightening its grip on its digital assets, developing … Read the full story by Will Doherty
- News
The last Major League All-Star game for famed New York Yankee Derek Jeter didn't do much to improve Fox's TV ratings. Fox tallied a 3.2 rating/11 share among key 18-49 … Read the full story by Wayne Friedman
NewsMedia buyers (or those not cool enough to get private demos) are getting their first look at The Scene -- Cond Nast Entertainment's ambitious new video hub. The Scene officially … Read the full story by Gavin O'Malley
- Commentary
From the "just business" department: CBS Corp.'s Les Moonves says he'd now be willing to negotiate a programming deal with Aereo, the upstart Internet-delivered TV service that challenged the big … Read the full story by Wayne Friedman
NewsMajor media stocks have taken off today -- on the news of 21st Century Fox's surprised $80 billion cash and stock bid to buy Time Warner. Read the full story by Wayne Friedman
- Commentary
Nielsen is finally realizing its dream of tracking mobile TV metrics, and Facebook deserves much of the credit. As part of a larger shift, the media measurement giant is matching … Read the full story by Gavin O'Malley
- Commentary
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take … Read the full story by Cory Treffiletti
NewsIn an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech start-up ADstruc is going to compete … Read the full story by Joe Mandese
- Commentary
The sums involved in partnering with and sponsoring the World Cup are huge but then so too is the audience. This was dubbed the most social sports event ever and … Read the full story by Sean Hargrave
NewsThe second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic acquisition costs, of $1.04 billion, down … Read the full story by Mark Walsh
NewsInterpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. The deal, which was done through … Read the full story by Joe Mandese
NewsA wave of devices with smart search features and voice assisted services continue to move more dollars into mobile search engines, apps and Web sites. Covario's high-tech consumer electronics and … Read the full story by Laurie Sullivan
- Commentary
There are taxicab confessions and there are taxicab confessions. What if you were a passenger in a cab, and the driver was one of those talkative ones? Not the kind … Read the full story by Bob Garfield
NewsDelta Air Lines has made big changes over the past year or two. But the company can't get respect. It is, in fact, the least respected brand in CoreBrand's second … Read the full story by Karl Greenberg
NewsCumberland Packing has filed papers asserting that it may have an unsecured claim against the now bankrupt agency for $96 million, which includes "treble damages" it believes it might be … Read the full story by Steve McClellan
- Commentary
So that was FIFA World Cup 2014. Gary Lineker, former striker for England and current BBC presenter, was again proven right when he said: "Football is a game with two … Read the full story by Maarten Albarda
CommentaryThe other night I was chatting with my fiance while she mindlessly browsed the Internet, unaware that I was about to witness why native advertising and audience-targeting via real-time bidding … Read the full story by Tyler Loechner
NewsSome of the world's biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind. As part of an initiative being unveiled … Read the full story by Joe Mandese
NewsNBC won the 2013-2014 TV season among key 18-49 viewers -- and apparently the most recent upfront advertising market as well. Robert Greenblatt, chairman of NBC Entertainment, told the TCA … Read the full story by Wayne Friedman
- Commentary
Regulators who are evaluating AT&T's bid to take over DirecTV should consider the telecom's recent history of "skirting the spirit" of neutrality principles, Sen. Al Franken (D-Minn.) says. "AT&T allegedly … Read the full story by Wendy Davis
