Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings … Read the full story by Karlene Lukovitz
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating it to a holding company role, … Read the full story by Tyler LoechnerJoe Mandese
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies and their trading desks can now … Read the full story by Joe Mandese
One of the worst-kept secrets in digital advertising is that although everyone talks about exchange buying and selling, with its alphabet soup of offspring such as RTB, DSP, SSP, DMP, … Read the full story by George Simpson
While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing … Read the full story by Dave Morgan
In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition of wireless users who watch them. … Read the full story by Joe Mandese
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, for time and audience share -- … Read the full story by Sean Hargrave
"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more … Read the full story by
Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, … Read the full story by Catharine P. Taylor
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic buying. Havas is the first media … Read the full story by Tyler Loechner
Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and the many new series on broadcast … Read the full story by Ed Martin
It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's the general manager of Ourisman Rockmont … Read the full story by Bob Garfield
Currently, online ads are defined primarily by size and dimensions -- with IAB ad unit guidelines describing leaderboards (728 x 90 pixels), skyscrapers (160 x 600), and full banners (468 … Read the full story by Satish Polisetti
The disconnect between what people say they think about online privacy and how they actually behave online has always been vast and confusing to the market. But in that gap … Read the full story by Steve Smith
Remember a few months ago, when lots of bloggers (including yours truly) were all in a tizzy about studies that seemed to suggest that teenagers are leaving Facebook? And therefore … Read the full story by Erik Sass
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use … Read the full story by Laurie Sullivan
Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according to a top media analyst -- given … Read the full story by Wayne Friedman