"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and transparency as the buzzword king. Read the full story by Tyler Loechner

With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice Levy, CEO, Publicis Groupe. Today, Publicis … Read the full story by Larissa Faw

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience. The platform is used on a self-serve … Read the full story by Tyler Loechner

In every language media can speak, James Franco is trying to tell you a secret: Lots of content is the key. If your media can become Francofied you just may … Read the full story by Katie Meier

With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched the numbers, comparing ad expenditures to … Read the full story by Sarah Mahoney

The bigger picture is Nissan's "Big Moments" strategy of buying into major events like the NCAA football playoffs and sponsorship of the Heisman Trophy Trust -- with advertising aligned with … Read the full story by Karl Greenberg

The filing comes a little more than a year after KSL, the company Liebowitz founded, shut down and filed for bankruptcy. Liebowitz has filed a Chapter 7 liquidation claim, asserting … Read the full story by Steve McClellan

"For today's shopper, every day is 'Cyber Monday,' and consumers want and expect great deals, especially online, throughout the entire holiday season -- and they know retailers will deliver," says … Read the full story by Sarah Mahoney

Ad agencies would not be indemnified against patent claims related to the work they do for advertisers, according to recommendations released this morning by the Association of National Advertisers. The … Read the full story by Joe Mandese

As part of a new "app graph" initiative, Twitter plans to keep track of the various other apps consumers have on their mobile devices. Justifying what some might see as … Read the full story by Gavin O'Malley

U.S. consumers' online spending via desktops rose 32% to $1.01 billion this Thanksgiving Day. Black Friday followed with $1.51 billion in sales, up 26% compared with the same day in … Read the full story by Laurie Sullivan

As the channels continue to blur, and as people are able to shop earlier and earlier from their home and mobile devices, and as stores extend the promotionality of the … Read the full story by Sarah Mahoney

Attorneys for a group of children who are suing Google and Viacom for alleged privacy violations are asking a federal judge to allow the lawsuit to proceed. Read the full story by Wendy Davis

'USA Today' will cease publication of its newspaper-distributed magazine, 'USA Weekend Magazine' at the end of this year, the newspaper's publisher Larry Kramer told staff in a memo circulated this … Read the full story by Erik Sass

Stuart Elliott has covered many record-breaking stories during his 23-plus years at "The New York Times:" record advertising account wins, record Super Bowl commercial prices, record agency merger deals -- … Read the full story by Joe Mandese

U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV will have it tough. TV is … Read the full story by Wayne Friedman