In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony … Read the full story by Steve McClellan

Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks declined for the month. Cable TV … Read the full story by Wayne Friedman

'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who made the remarks Wednesday during a … Read the full story by Erik Sass

David Letterman's final "Late Show" was self-indulgent and over-long, but you might also say he earned the right to take as much time as he needed to say his good-byes. … Read the full story by Adam Buckman

Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to … Read the full story by Wendy Davis

To find out what this batch of newly minted graduates expects from the world, "Marketing Daily" checks in with Eric T. Bradlow, chair of the marketing department at the Wharton … Read the full story by Sarah Mahoney

Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to serve real-time tweets in Google search … Read the full story by Laurie Sullivan

In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and Dentsu Aegis Network's Vizeum. 21CF sent … Read the full story by Steve McClellan

The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom Group's GSD&M Idea City. It's believed … Read the full story by Steve McClellan

Online ad tech companies that track consumers with digital fingerprints or other methods beyond traditional cookies must disclose their use of "non-cookie technology," the self-regulatory group Network Advertising Initiative says … Read the full story by Wendy Davis

In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video … Read the full story by Joe Mandese

"Mad Men" ended its run Sunday night on a surprisingly upbeat note. Most notably, Don Draper actually smiled -- an expression not completely unprecedented for him during the seven-season run … Read the full story by Adam Buckman

Google reportedly will roll out a Buy button on search product ads that will take consumers to a landing page that allows them to complete the transaction. Last year at … Read the full story by Laurie Sullivan

Mobile as a percentage of all online interactions did not grow in the first quarter of 2015 -- showing signs that consumer use of the media remains steady with few … Read the full story by Laurie Sullivan