COVER STORY
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. But until now, none of them have represented the point of view of the most important stakeholder: the people who are supposed to look at those ads. To understand the perceptions … Read the full story by Tyler Loechner
NewsJoining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review bandwagon, with Publicis Groupe's Zenith Media … Read the full story by Steve McClellan
- News
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively establish a so-called "pay wall" for … Read the full story by Joe Mandese
NewsThe programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by Advertising Age, Magna predicts that programmatic … Read the full story by Tyler Loechner
NewsMirum, the JWT digital agency network established earlier this year, is adding another shop to its global roster via the purchase of a controlling stake in Dusseldorf, Germany-based RSK Group. … Read the full story by Steve McClellan
NewsA new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. And … Read the full story by Sarah Mahoney
- Commentary
At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from the horse's mouth, so to speak. Read the full story by
NewsGlobal pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 billion. Total revenues in North America … Read the full story by Wayne Friedman
NewsRentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well as advertising exposure and the products … Read the full story by Wayne Friedman
- News
Consumer confidence in the United States improved modestly through mid-May after having declined sharply in April and reversing a three-month slide, according to The Conference Board Consumer Confidence Index, which … Read the full story by Thom Forbes
- News
Shareholders passed a resolution at Omnicom's annual meeting that will require the chairman of the board to be an independent board member. The new policy is designed to help avoid … Read the full story by Steve McClellan
NewsNow more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. homes have at least one television … Read the full story by Wayne Friedman
- News
Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Federation Internationale … Read the full story by Thom Forbes
NewsCharter Communications, with big help from Liberty Media, has now moved quickly in buying Time Warner Cable in a proposed $56.7 billion deal -- after Comcast Corp.'s recent decision to … Read the full story by Wayne Friedman
NewsA potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and … Read the full story by Joe Mandese
CommentaryWhen intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result … Read the full story by Bob Garfield
NewsIn a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony … Read the full story by Steve McClellan
